End of Year Market Overview Winter Auction Report Part 2
Because they serve two masters, the Buyers and the Sellers, auctions are always presented with a quandary when building a catalogue. It is the issue of establishing estimates – they want to set them low to attract Buyers but know that if they set them too low, the Sellers will be reluctant to commit their car to the sale.
Some will overcome this by setting attractive estimates for Sellers…
